15-17 million Americans visit Europe annually, but where they're going is changing. Here are the latest trends, emerging destinations, and tips for planning your trip.
Americans are heading to Europe in record numbers, but where they're going and when they're traveling is changing. Here's what's driving the trends and how to make the most of your European trip.
By the Numbers
According to the World Tourism Organization, roughly 15-17 million Americans cross the Atlantic to Europe each year, and that number continues to climb. After the COVID-19 disruption, transatlantic travel bounced back to pre-pandemic levels by 2024 and grew another 10% in summer 2025.
Europe as a whole welcomed 793 million international arrivals in 2025, up 4% from the previous year. France maintained its position as the world's most visited country with 102 million arrivals, followed by Spain with 93.8 million.
Where Americans Are Going
The classics remain popular. Barcelona, Paris, Rome, London, and Vienna continue leading the charge for American tourists. The Barcelona-Madrid rail corridor alone accounts for nearly 50% of revenue from US and Canadian rail bookings in Europe.
But travelers are increasingly venturing beyond the usual suspects.
Scandinavia Is Having a Moment
Norway saw a 35% jump in overnight stays from Americans, while Denmark grew 24%. Travelers are seeking the dramatic fjords, northern lights, and design-forward cities that Scandinavia offers.
Southern Europe Beyond the Big Names
Greece, Croatia, and Montenegro are drawing more Americans each year:
- Croatia: +18% growth (Dubrovnik, Split, and the islands)
- Montenegro: +17% (Kotor Bay, emerging destination)
- Greece: +16% (islands beyond Santorini gaining traction)
Secondary Cities Rising
According to ForwardKeys, destinations like Berlin, Porto, Bilbao, and Faro are seeing significant growth. Travelers are seeking immersive experiences away from the overcrowded tourist hotspots, gravitating toward places like Annecy, Bordeaux, Lucerne, and Zermatt.
The Value Shift
Not everyone is chasing Instagram-famous destinations. Budget-conscious Americans are increasingly discovering Eastern Europe:
- Romania: Dramatic castles, mountain villages, and prices far below Western Europe
- Slovakia: Hiking, historic towns, and affordable food and lodging
- Malta and Cyprus: Mediterranean charm without Mediterranean prices (+19% and +16% arrivals respectively)
Shoulder Season Travel
Online searches for spring getaways shot up 36% as travelers look to avoid peak summer heat and crowds. April through May and September through October offer:
- Lower prices on flights and hotels
- Fewer crowds at major attractions
- More comfortable temperatures (especially in Southern Europe)
- Better availability for popular restaurants and tours
Tips for Your European Trip
Book Early for Popular Destinations
Paris, Barcelona, and Rome accommodations fill up months in advance during peak season. If you're set on a specific hotel or neighborhood, book as early as possible.
Consider Rail Travel
European rail networks connect cities efficiently, and train travel often beats flying when you factor in airport time. The Eurail pass can be cost-effective for multi-country trips.
Look Beyond Capital Cities
Some of Europe's best experiences are in smaller cities. Porto offers wine and riverside charm, Lyon has world-class food, and Seville delivers Spanish culture without Barcelona's crowds.
Track Your Schengen Days
Americans can stay 90 days within any 180-day period across the Schengen Area. If you're planning multiple trips or an extended stay, this limit matters.
What's Coming in 2026
The 2026 Winter Olympics in Italy will draw visitors to the Milan-Cortina region. Meanwhile, ETIAS (the new European travel authorization) will launch in late 2026, adding a quick online registration step for American travelers.
Global tourism is projected to reach 1.58 billion international arrivals in 2026, with Europe remaining the world's most visited region. France and Spain are expected to stay at the top.
Plan Your Trip
Whether you're heading to Paris or Porto, tracking your time in Europe is important. Use our free Schengen calculator to ensure you stay within the 90-day limit, or download the Days Monitor app on iOS for automatic tracking across multiple trips.
Disclaimer: Tourism statistics and trends can shift. For the latest travel advisories and requirements, check the US State Department before your trip.
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